Design Principles.. TYPOGATEAUX CONTEST

Logo development , 'what if'...

A Picnic in the Park logo...

Some simple logo design ideas , the use of brown paper portrays an organic feel which fits in to the idea of a picnic well.

More logo development 'what if' (group work)...

More logo deign development 'What if'...

These designs are abit too feminine for our audience, but when printed on brown stock the colour looks much more toned down.

Design Process, Research and Methods & Source Material

Primary research                                                Secondary Research
Qualitative                                                               Qualitative                                                           


Photographs from st. George's field-                                   Ross Kemp documentary about 'blood+crips"
No students there - Herd about it from                              - related to trainers hanging from telephone wire
local residents.                                                                           - relates to our idea of teacups hanging from trees
Bakelady tearoom - found in secret leeds                        - highlights a certain area          
leaflet - top secret location! - location not                         Quotes from Secret organization 'Bakelady' website..
revealed until couple of days before event.                    - EXCEPTIONAL VALUE      
As a group we realized that there were not                      - EXCELLENT HOMEMADE FOOD
many places that were student free in leeds.                   - COMPLETELY DIFFERENT WAY TO SPEND YOURE DAY

Quantitative                                                             Quantitative                                                        

Facebook group failed to provide enough                        5 different books for resources.. magazines/leaflets/websites   
stats/opinions due to the audience being                          and booklets, 4 of them were aimed at students, this shows the 
young + mostly students, we intent to collect                  lack of information aimed at an older versatile audience. 
feedback from a more experienced/older
residents living in leeds.

DECISIONS WE HAVE MADE AS A GROUP.....

1. We intend to create and event/activity aimed at a 'non student' audience
2. We intend to publicize this discreetly to a limited audience but have an successful outcome
3. The knowledge of a non student areas is limited therefore we intend to direct out audience using marks and secret signs
4. We also intend to collect more research and facts proving that non student areas for residents is limited

WHAT IF, Group - (THE LEFTOVERS)..

Claudia, Ryan, Simon, Sadie , Chloe and me

THE PROBLEM - What surprises can you find in Leeds?
THE EVIDENCE - Research- Photographs, Statements, Opinions and Facts.
WE INTEND TO - Discover, Explore , Evidence and Record.

Finding hidden/unknown/unpopular places in leeds
Placed students don't usually visit
Ask people well knowledgeable about leeds/ lived here for a long time
Create a Face-book group
Explore Leeds/get permission/access to places
College information - leaflets, clubs, cafes, religious places, secret gardens, houses, places, villages in and around leeds, Woods?/rural areas/ cordoned off places...

My contribution towards ideas....

COLLECTION 100 .. Reasearch